Sara Holden Searle is a former advertiser turned pastry chef and the owner of Sweet Sally's Baking in Peabody, MA. After years in the advertising industry, Sara decided to pursue her passion for baking and enrolled in the Certificate Pastry Program at the Cambridge School of Culinary Arts.

In 2022, Sara opened Sweet Sally's Baking after many years of creating original, sweet treats with her mother, Martha. At Sweet Sally's, Sara specializes in creating custom cakes and desserts for graduations, showers, birthdays, and other special occasions. She uses high-quality ingredients and takes pride in creating desserts that not only look beautiful but taste amazing as well.

In addition to running Sweet Sally's, Sara is also an active member of her community, volunteering her time and talent for various events and organizations. She is a proud supporter of local farmers and uses their fresh produce in her desserts whenever possible.

Through her hard work and dedication, Sara has created a successful business that brings joy to her customers and honors her family's baking traditions.